the vault
the vault
The Vault is Fort Lauderdale's premier destination for sneaker and streetwear enthusiasts. Their curated selection embodies both classic styles and everyday fashion, seamlessly blending the best of both worlds.
The Vault is Fort Lauderdale's premier destination for sneaker and streetwear enthusiasts. Their curated selection embodies both classic styles and everyday fashion, seamlessly blending the best of both worlds.
The Vault is Fort Lauderdale's premier destination for sneaker and streetwear enthusiasts. Their curated selection embodies both classic styles and everyday fashion, seamlessly blending the best of both worlds.
Research
Research
Florida has a significant market for sneaker retailers due to its diverse population and vivid streetwear culture. Cities like Miami, Orlando, and Tampa are known for their thriving sneakerhead communities.
Florida has a significant market for sneaker retailers due to its diverse population and vivid streetwear culture. Cities like Miami, Orlando, and Tampa are known for their thriving sneakerhead communities.
Florida has a significant market for sneaker retailers due to its diverse population and vivid streetwear culture. Cities like Miami, Orlando, and Tampa are known for their thriving sneakerhead communities.
Research
Florida has a significant market for sneaker retailers due to its diverse population and vivid streetwear culture. Cities like Miami, Orlando, and Tampa are known for their thriving sneakerhead communities.
Concept
Concept
The brand's direction was centered around Florida's emblematic street culture vibe, creativity, diversity, and vibrancy. The client also planned to launch their clothing brand, therefore we designed a second logo with the same style to maintain consistency.
The brand's direction was centered around Florida's emblematic street culture vibe, creativity, diversity, and vibrancy. The client also planned to launch their clothing brand, therefore we designed a second logo with the same style to maintain consistency.
The brand's direction was centered around Florida's emblematic street culture vibe, creativity, diversity, and vibrancy. The client also planned to launch their clothing brand, therefore we designed a second logo with the same style to maintain consistency.
Concept
The brand's direction was centered around Florida's emblematic street culture vibe, creativity, diversity, and vibrancy. The client also planned to launch their clothing brand, therefore we designed a second logo with the same style to maintain consistency.
Design
Design
Using script fonts as the base for our mark we created a singular logo to catch the spontaneity and movement found in Florida's street art.
Using script fonts as the base for our mark we created a singular logo to catch the spontaneity and movement found in Florida's street art.
Using script fonts as the base for our mark we created a singular logo to catch the spontaneity and movement found in Florida's street art.
Design
Using script fonts as the base for our mark we created a singular logo to catch the spontaneity and movement found in Florida's street art.
Production
Production
We partnered with a graffiti artist to create a mural for the interior of the store and launched an Instagram ads campaign as part of the opening event in September 2023.
We partnered with a graffiti artist to create a mural for the interior of the store and launched an Instagram ads campaign as part of the opening event in September 2023.
We partnered with a graffiti artist to create a mural for the interior of the store and launched an Instagram ads campaign as part of the opening event in September 2023.
Production
We partnered with a graffiti artist to create a mural for the interior of the store and launched an Instagram ads campaign as part of the opening event in September 2023.
More Works More Works
More Works More Works
BRANDING
• UX/UI DESIGN
• ADVERTISING •
BRANDING
• UX/UI DESIGN
• ADVERTISING •
BRANDING
• UX/UI DESIGN
• ADVERTISING •